Petra started life in a small town in the Czech Republic and always had a passion for adventure. Over the last decade Petra has worked to challenge the status quo and prove that there is no such thing as impossible. Speaking only a few words of English, she always dreamed of exploring the world to prove to herself that she was capable of anything she put her mind to.
At the age of 18 she moved to the UK to learn English and secure herself an office job in the centre of London. Petra started to learn that the back office of any organization is the life blood of the business and without it most would fail. With this in mind, Petra worked to master all areas of administration and back office support to understand what makes a business successful and why do so many small businesses fail.
5 years ago Petra moved to Australia to pursue her next adventure and challenged herself to master the accounting and advice industry after studying finance in London. In an age old industry, she started to see that most professional services organizations had inefficient back office solutions and many fell into the trap of only being able to deliver transactional services as they didn’t have the resources to provide more value to their customers.
Seeing the opportunity for businesses to do more for their clients, Petra developed her proprietary methodology ‘Koruna Assist’ which enabled her to work with a leading financial services franchise and allow them to scale their branch to number 1 rank in the country along with winning over 6 national awards and achieving over 400% growth over 3 years.
After proving her back office methodology, Petra decided to pursue her latest adventure to allow her to assist more businesses to remove their back office bottlenecks, deliver more value to their clients and create more profitable enterprises that give business owners more time to do what they love.
What inspired you to create Koruna Assist?
Having worked in back office operations for almost a decade, I realised how inefficient small business workflows can be. I see business owners struggling with the sheer volume of tasks where 80% are low value to the business. Working long hours and weekends is not necessarily the dream of most entrepreneurs.
With each year passing quickly before our eyes, the technology we have is incredible. Most businesses fail to use technology to their full advantage and this results in most tasks being performed manually in house without considering the alternatives. As for myself, the decision to live abroad made my life completely virtual. People I love the most are on the other side of the world and our relationship is based on clicking a call button and opening my touch screen.
For some it’s sad, but that’s what I had to do in order to provide better life for myself, my family and my future kids. This is the same way I approach back office operations; if you want to leverage your potential and be efficient, you need to be open and willing to adapt to change, be willing to embrace technology and come to terms with the benefits of Globalization and the idea of having a virtual team. We live in a digital world- thinking ahead and leveraging is the key to success.