Case Study

Neil Sonneveld

Founder of
Mansfield Financial

Neil Sonneveld runs a financial planning business called Mansfield Financial Planning. His business specialises in the retirement space and serves a high-touch service to their clients.

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Mansfield Financial Planning had an opportunity to take on a group of clients from another advisory group but it wasn’t possible given their current workload without building the team. Neil then realised that if he wants to push his business forward, he needs to build his team. He looked around to see what his options were and ended up discovering Koruna Assist.

The Right Approach to Outsourcing

Koruna Assist takes the time to sit and discuss your workflow and pain points with you to find out how we can help you with our services. Neil went to different outsourcing companies but he found them impersonal. He felt like they didn’t try to understand the systems and processes of his business and how their services could help him. Then, he engaged with Koruna Assist and got what he was looking for.

“I looked at a few different outsourcing companies and had a few interviews with them, I found them quite impersonal. They were sort of like ‘Yeah, we offer this and this so if that’s of interest to you, this is the process to get on board.’ It’s not like they were really wanting my business or genuinely interested in my business. Whereas with Koruna Assist, I thought you had an interest in how our business was running and what you could offer to our business specifically.”

Seamless Onboarding Process

Like anybody else, Chris Brown had a lot of reservations when it comes to having an offshore staff member vs an in-house staff. His biggest concern was how will he onboard and train them to his systems and process when they are not sitting in the same office as he is. But once he went through the Koruna Assist discovery session with Petra and looked at all his business tasks in a 360 view, it became crystal clear on what he had to do.

“That was the biggest concern that I had. How am I going to take someone that is not in front of me every day and teach them the complexities of finance and what I need them to do? And with the internet and all the tools that you guys have created, it’s been seamless.”

The Greatest Value

Mansfield Financial Planning gained a lot of value from having Koruna Assist as their outsourcing partner, but what stood out the most to Neil is the ongoing support. He can always reach out to Koruna Assist to address potential issues, make an informed decision, and keep everything on track.

“If I have any issues, I can always reach out to you. So it’s very easy to address potential issues, and just make things work. At first, I was hesitant because I know that it takes a bit of time to get outsourcing up and running efficiently. It takes a fair bit of time to see the benefits but now it’s made a massive difference to our business. We have a lot more time to focus on clients because all of the administrative tasks are taken care of. I have more time on my hands to service my clients and as a result of that, I’m enjoying the work more.”

What Can Neil Say To Other Financial Advisory Business Owners
Out There Considering To Outsource With Koruna Assist?

“Working with koruna Assist has clear benefits but you do need to put in time and energy for your outsourcing strategy to work. You have to tell them the process that you want them to follow, and then they’ll do it. I used to work 50 to 60 hours a week and I spend most nights doing emails, whereas now I’m able to do 40 hours a week. Working with Koruna Assist ensures that all the processes are documented and so if we onboard another VA down the track, we can train and onboard them a lot quicker.”