Who We Are

Petra Novakova

Founder and CEO of Koruna Assist

Petra started life in a small town in the Czech Republic and always had a passion for adventure. Over the last decade Petra has worked to challenge the status quo and prove that there is no such thing as impossible. Speaking only a few words of English, she always dreamed of exploring the world to prove to herself that she was capable of anything she put her mind to.

At the age of 18 she moved to the UK to learn English and secure herself an office job in the centre of London. Petra started to learn that the back office of any organization is the life blood of the business and without it most would fail. With this in mind, Petra worked to master all areas of administration and back office support to understand what makes a business successful and why do so many small businesses fail.

In 2014 Petra moved to Australia to pursue her next adventure and challenged herself to master the accounting and advice industry after studying finance in London. In an age old industry, she started to see that most professional services organizations had inefficient back office solutions and many fell into the trap of only being able to deliver transactional services as they didn’t have the resources to provide more value to their customers.

Seeing the opportunity for businesses to do more for their clients, Petra developed her proprietary methodology ‘Koruna Assist’ which enabled her to work with a leading financial services franchise and allow them to scale their branch to number 1 rank in the country along with winning over 6 national awards and achieving over 400% growth over 3 years.

After proving her back office methodology, Petra decided to pursue her latest adventure to allow her to assist more businesses to remove their back office bottlenecks, deliver more value to their clients and create more profitable enterprises that give business owners more time to do what they love.

Leadership Team

Jessica Timon

General Manager

Kharla Kae Duyongco

Operations Manager

Sales Team

AJ Fabella

Client Onboarding Manager

Human Resources

Annmarie Doris Cerna

Human Resource Manager

Chayra Estillore

Human Resource Assistant

Justine Pacaña

Human Resource Compensation
& Benefits/Administration

Deacent Marie Tamarra

Human Resource Recruitment

Mortgage Broking

Reinz Cañares

Team Leader –
Mortgage Broking

Mark Stephen Armenton

Team Leader –
Mortgage Broking

Jeff Labrador

Team Leader –
Mortgage Broking

Rodjim Arriesgado

Team Leader –
Mortgage Broking

Jane Cameron

Team Leader –
Mortgage Broking

Daisy May Beldad

Team Leader –
Mortgage Broking

Hanne lyne Legaspina

Team Leader –
Mortgage Broking

Abigail Tudtud

Team Leader –
Mortgage Broking

Zyra Macabulos

Team Leader –
Mortgage Broking

Jilrose Berame

Team Leader –
Mortgage Broking

Financial Planning

Annavie Balbona

Team Leader –
Financial Planning

Jo Dacara

Team Leader –
Financial Planning

Sheila Marie Carabuena

Team Leader –
Financial Planning

Culture Team

Sheila Marie Carabuena

Financial Planning Assistant

Julie Rae Logares

Senior Wealth Analyst /
Financial Controller

Zyra Macabulos

Loan Processor

Thea Duran

Graphic Designer

KA Culture

Koruna Assist thrives on the relationships and connections we’ve built with our clients and team along the way. For us, our team members are just as essential to the success of our business as our clients are. Our team consists of professionals from diverse backgrounds but we set aside our differences to help and build each other up. The Koruna Assist Culture cultivates a positive work culture that encourages work-life balance, innovation, and strong friendship bonds amongst the team.

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