We help time poor SME owners remove the bottlenecks that hold their business back.
At our core, we are a close knit team dedicated to delivering the highest level of service to our clients. We believe that looking after our people is just as important as looking after the businesses we support, which is why we make sure our team feels content, motivated, and genuinely backed by those around them. We know that happy, supported people do their best work, and our clients feel the difference.
Our commitment does not stop at the work. We are deeply invested in making a positive impact in our community through annual outreach events. These bring our team together and let us give back in a meaningful way to the world around us.
Our Story
Petra grew up in a small town in the Czech Republic with a passion for adventure and a dream of proving to herself that she could achieve anything — even with only a few words of English to her name.
At 18, she moved to the UK to learn the language and land an office job in central London. There, she discovered that the back office is the lifeblood of any business, and set out to master administration and support functions to understand what makes companies succeed — and why so many small businesses fail.
In 2014, Petra chased her next adventure to Australia, where she built on her finance studies to master the accounting and advice industry. In this age-old sector, she saw an opportunity: most professional services firms had inefficient back offices, trapping them in transactional work with no capacity to deliver real value.
That insight led her to develop her proprietary methodology, Koruna Assist. Using it, she helped a leading financial services franchise scale its branch to the #1 rank in the country, win six national awards, and achieve over 400% growth in three years.
Now, having proven her methodology, Petra is pursuing her next adventure: helping more businesses eliminate back office bottlenecks, deliver greater value to clients, and build more profitable enterprises — giving owners more time to do what they love.
Meet Our KA Team

Petra Novakova
Founder and CEOManagement Team

Jessica Timon
General Manager
Kharla Duyongco
Operations Manager
Annmarie Cerna
HR ManagerSenior Leads

Gliana Nadal
Asst. General Manager
Chayra Estillore
VA Engagement and Retention LeadLeadership Team
Cluster Managers

Vanessa Resgonia
LP Cluster Manager
Josephine Dacara
FP Cluster ManagerTeam Leaders

Zyra Macabulos
LP Team Leader
Dianne Plaza
LP Team Leader
Daisy May Beldad
LP Team Leader
Jaylou Barbarona
LP Team Leader
Rotchel Tejano
LP Team Leader
Lester Reponoya
LP Team Leader
Mark Jazmin
LP Team Leader
Francis Martinez
LP Team Leader
Annavie Balbona
FP Team Leader
Jeanette Duhaylungsod
FP Team Leader
Airsea Estinor
FP Team Leader
Twinkle Cabahug
FP Team Leader
Lovelace Sodusta
FP Team Leader
Geraldine Talactac
EA Team LeaderTraining Team

Kareen Cortes
Nesting Team Leader
Jefrey Tatoy
Onboarding TrainerHuman Resources Team

Madel Yap
HR RecruitmentCulture Team

Madel Yap
Culture Team
Kareen Cortes
Culture TeamKA Giving Back
#OurCommitment to Giving Back at Koruna Assist
At Koruna Assist, supporting our community is more than just a priority – it’s a passion. Every year, on our company anniversary, we’re thrilled to roll up our sleeves and take part in outreach programs that make a real difference in people’s lives.
For us, making a positive impact is at the very heart of our business. So we consider it a true privilege to give back to the people who inspire us every day. As we move forward, we’re excited to continue supporting our community in even more impactful ways.
KA Culture
Koruna Assist thrives on the relationships and connections we’ve built with our clients and team along the way. For us, our team members are just as essential to the success of our business as our clients are. Our team consists of professionals from diverse backgrounds but we set aside our differences to help and build each other up. The Koruna Assist Culture cultivates a positive work culture that encourages work-life balance, innovation, and strong friendship bonds amongst the team.
Not your normal BPO setup, with fantastic perks, benefits, and pay. The KA management listens to our needs and problems, and they always consider our proposals and respond as soon as possible. Thank you, P & KA, for assisting me in being the best version of myself at all times.
Jeff L.Loan ProcessorI am very happy to be an employee of Koruna Assist, I didn’t regret for praying hard to become one. The support is exceptional. Though we are temporarily working from home, feels like we are right next to each other. In addition, the officers are always making sure everything is right and working well. Thank you so much P and to my KA Family!
Airsea E.Financial Planning AssistantIt has always been a great choice working with KA. KA really promotes work-life balance and great compensation you can’t imagine. The best part is you can spend your time with your family during Christmas and get paid at the same time. It has always been a privilege working with the awesome team.
Mark A.Loan Processor














