Who We Are
Petra Novakova
Founder and CEO of Koruna Assist
Petra started life in a small town in the Czech Republic and always had a passion for adventure. Over the last decade Petra has worked to challenge the status quo and prove that there is no such thing as impossible. Speaking only a few words of English, she always dreamed of exploring the world to prove to herself that she was capable of anything she put her mind to.
At the age of 18 she moved to the UK to learn English and secure herself an office job in the centre of London. Petra started to learn that the back office of any organization is the life blood of the business and without it most would fail. With this in mind, Petra worked to master all areas of administration and back office support to understand what makes a business successful and why do so many small businesses fail.
In 2014 Petra moved to Australia to pursue her next adventure and challenged herself to master the accounting and advice industry after studying finance in London. In an age old industry, she started to see that most professional services organizations had inefficient back office solutions and many fell into the trap of only being able to deliver transactional services as they didn’t have the resources to provide more value to their customers.
Seeing the opportunity for businesses to do more for their clients, Petra developed her proprietary methodology ‘Koruna Assist’ which enabled her to work with a leading financial services franchise and allow them to scale their branch to number 1 rank in the country along with winning over 6 national awards and achieving over 400% growth over 3 years.
After proving her back office methodology, Petra decided to pursue her latest adventure to allow her to assist more businesses to remove their back office bottlenecks, deliver more value to their clients and create more profitable enterprises that give business owners more time to do what they love.
Leadership Team
Jessica Timon
General Manager
Kharla Kae Duyongco
Operations Manager
Sales Team
AJ Fabella
Client Onboarding Manager
Human Resources
Annmarie Doris Cerna
Human Resource Manager
Chayra Estillore
Human Resource Assistant
Justine Pacaña
Human Resource Compensation
& Benefits/Administration
Deacent Marie Tamarra
Human Resource Recruitment
Mortgage Broking
Reinz Cañares
Team Leader –
Mortgage Broking
Mark Stephen Armenton
Team Leader –
Mortgage Broking
Jeff Labrador
Team Leader –
Mortgage Broking
Rodjim Arriesgado
Team Leader –
Mortgage Broking
Jane Cameron
Team Leader –
Mortgage Broking
Daisy May Beldad
Team Leader –
Mortgage Broking
Hanne lyne Legaspina
Team Leader –
Mortgage Broking
Abigail Tudtud
Team Leader –
Mortgage Broking
Zyra Macabulos
Team Leader –
Mortgage Broking
Jilrose Berame
Team Leader –
Mortgage Broking
Financial Planning
Annavie Balbona
Team Leader –
Financial Planning
Jo Dacara
Team Leader –
Financial Planning
Sheila Marie Carabuena
Team Leader –
Financial Planning
Culture Team
Sheila Marie Carabuena
Financial Planning Assistant
Julie Rae Logares
Senior Wealth Analyst /
Financial Controller
Zyra Macabulos
Loan Processor
Thea Duran
Graphic Designer
KA Culture
Koruna Assist thrives on the relationships and connections we’ve built with our clients and team along the way. For us, our team members are just as essential to the success of our business as our clients are. Our team consists of professionals from diverse backgrounds but we set aside our differences to help and build each other up. The Koruna Assist Culture cultivates a positive work culture that encourages work-life balance, innovation, and strong friendship bonds amongst the team.
