Who We Are

We help time poor SME owners remove the bottlenecks that hold their business back.

At our core, we are a close knit team dedicated to delivering the highest level of service to our clients. We believe that looking after our people is just as important as looking after the businesses we support, which is why we make sure our team feels content, motivated, and genuinely backed by those around them. We know that happy, supported people do their best work, and our clients feel the difference.

Our commitment does not stop at the work. We are deeply invested in making a positive impact in our community through annual outreach events. These bring our team together and let us give back in a meaningful way to the world around us.

Our Story

Petra grew up in a small town in the Czech Republic with a passion for adventure and a dream of proving to herself that she could achieve anything — even with only a few words of English to her name.

At 18, she moved to the UK to learn the language and land an office job in central London. There, she discovered that the back office is the lifeblood of any business, and set out to master administration and support functions to understand what makes companies succeed — and why so many small businesses fail.

In 2014, Petra chased her next adventure to Australia, where she built on her finance studies to master the accounting and advice industry. In this age-old sector, she saw an opportunity: most professional services firms had inefficient back offices, trapping them in transactional work with no capacity to deliver real value.

That insight led her to develop her proprietary methodology, Koruna Assist. Using it, she helped a leading financial services franchise scale its branch to the #1 rank in the country, win six national awards, and achieve over 400% growth in three years.

Now, having proven her methodology, Petra is pursuing her next adventure: helping more businesses eliminate back office bottlenecks, deliver greater value to clients, and build more profitable enterprises — giving owners more time to do what they love.

Meet Our KA Team

Petra Novakova

Founder and CEO

Management Team

Jessica Timon

General Manager

Kharla Duyongco

Operations Manager

Annmarie Cerna

HR Manager

Senior Leads

Gliana Nadal

Asst. General Manager

Chayra Estillore

VA Engagement and Retention Lead

Leadership Team

Cluster Managers

Vanessa Resgonia

LP Cluster Manager

Josephine Dacara

FP Cluster Manager

Team Leaders

Zyra Macabulos

LP Team Leader

Dianne Plaza

LP Team Leader

Daisy May Beldad

LP Team Leader

Jaylou Barbarona

LP Team Leader

Rotchel Tejano

LP Team Leader

Lester Reponoya

LP Team Leader

Mark Jazmin

LP Team Leader

Francis Martinez

LP Team Leader

Annavie Balbona

FP Team Leader

Jeanette Duhaylungsod

FP Team Leader

Airsea Estinor

FP Team Leader

Twinkle Cabahug

FP Team Leader

Lovelace Sodusta

FP Team Leader

Geraldine Talactac

EA Team Leader

Training Team

Kareen Cortes

Nesting Team Leader

Jefrey Tatoy

Onboarding Trainer

Human Resources Team

Madel Yap

HR Recruitment

Culture Team

Madel Yap

Culture Team

Kareen Cortes

Culture Team

KA Giving Back

#OurCommitment to Giving Back at Koruna Assist

At Koruna Assist, supporting our community is more than just a priority – it’s a passion. Every year, on our company anniversary, we’re thrilled to roll up our sleeves and take part in outreach programs that make a real difference in people’s lives.

For us, making a positive impact is at the very heart of our business. So we consider it a true privilege to give back to the people who inspire us every day. As we move forward, we’re excited to continue supporting our community in even more impactful ways.

KA Culture

Koruna Assist thrives on the relationships and connections we’ve built with our clients and team along the way. For us, our team members are just as essential to the success of our business as our clients are. Our team consists of professionals from diverse backgrounds but we set aside our differences to help and build each other up. The Koruna Assist Culture cultivates a positive work culture that encourages work-life balance, innovation, and strong friendship bonds amongst the team.